The Creative Mail

News, opinion and other curiosities in the creative world

Featured image for “Not all brands need to save the world”

Not all brands need to save the world

I am seeing many businesses claiming to be the “… for a better world”. It’s not that I am against…

Narcis Studio

Featured image for “Typography and typesetting for the small business owner”

Typography and typesetting for the small business owner

Before we start, let me quickly explain what typography and typesetting are: Typography is the technique of arranging typography. Typesetting…

Narcis Studio

Featured image for “Business tools we use and love”

Business tools we use and love

A collective studio has many challenges when it comes to project management and invoicing. The Internet is full of great…

Narcis Studio

Featured image for “Branding for millennials”

Branding for millennials

Millennials are those who were born between 1981 to 1996. They are youngsters in their 30s and 20s, most of…

Narcis Studio

Featured image for “Is your business ready?”

Is your business ready?

Your business will be ready regardless you have ticked all the boxes or none. A company is always under construction.…

Narcis Studio

Featured image for “Lies and other magic tricks of Marketing”

Lies and other magic tricks of Marketing

BP targeted me on Twitter. Not sure why, because I despise them. In fact, they are one of the causes…

Narcis Studio

Featured image for “Let go of your old brand if it’s not relevant”

Let go of your old brand if it’s not relevant

When I started my business, my vision was to become a big agency. That was in 2014, the time when…

Narcis Studio

Featured image for “Must-5 of Branding to stay relevant in a changing world”

Must-5 of Branding to stay relevant in a changing world

Do you still listen to cassettes? Do you save your files on floppy discs? Do you have physical photo albums?…

Narcis Studio

Featured image for “What is growth?”

What is growth?

When I started my business, I assumed that I had to grow. I felt like, at some point, I would…

Narcis Studio

Featured image for “Brand flagging”

Brand flagging

As a brand designer, I like to observe what brands do. I love to see brands claim and fall in…

Narcis Studio

Featured image for “Let’s talk about recycling, trees and carbon offset”

Let’s talk about recycling, trees and carbon offset

As brand designers and strategists, we look at a business as a whole, 360º inspection, to understand what they are…

Narcis Studio

Featured image for “Do brands need to be purpose-driven?”

Do brands need to be purpose-driven?

Sustainability and ethics are essential to the consumer, as we all realise that we can’t continue the way we do…

Narcis Studio

Featured image for “Bus Stopping font”

Bus Stopping font

Do you fancy a free font designed by us? Sometimes we find our inspiration in our travels, even when is…

Narcis Studio

Featured image for “COP26 opportunity or circus?”

COP26 opportunity or circus?

COP 26 arrives with optimism from institutions and governments and scepticism from the activist groups. And who is to blame…

Narcis Studio

Featured image for “We learned how NOT to treat our customers by HMRC”

We learned how NOT to treat our customers by HMRC

It’s that time when we all have to deal with the HMRC. Usually, our accountant deals with most of it,…

Narcis Studio

Featured image for “Branding for TERN”

Branding for TERN

We have to be grateful when a dream job knocks on the door of our studio. At the heart of…

Narcis Studio

Featured image for “The honour of helping our borough!”

The honour of helping our borough!

At the end of January, we had the honour to take part in a project which we felt very honoured…

Narcis Studio

Featured image for “Cheers to rebrand”

Cheers to rebrand

Last week I was invited by my friend and communications and marketing manager at Vinventions, in Spain. The format was…

Narcis Studio

Featured image for “Marketing strategies that changed the behaviour  of the world”

Marketing strategies that changed the behaviour of the world

Today is #NationalSpinachday, not that I care that much, but prompted me a thought. If I say spinach what would…

Narcis Studio

Featured image for “Where to start with the e-commerce thing?”

Where to start with the e-commerce thing?

Where to start with the e-commerce thing?…

Narcis Studio