Book of the month: Start It Up by Luke Johnson

I read this book a few years back when I started my business. Back then, I thought it was a great book, and so still think is a good book today, but with a caveat. It’s a great book for people thinking or just starting their ventures.

Start It Up: Why Running Your Own Business is Easier Than You Think, it’s an encouraging how-to book with a lot of tips and steps to start your business, from finding your idea to launch it and beyond.

Why do I like this book?

I enjoyed the easiness of reading it. Luke uses the plain words and avoids the use of startup jargon, which makes it an enjoyable read.

I like how he encourages everybody to put their ideas to work and make it a way of life. It’s an inspirational and aspirational read for those who are looking a motivational talk and convincing to startup.

One of my favourite section is at the beginning when he talks about failures. It’s so important to bear in mind that entrepreneurship isn’t a linear journey from A to B but rather a curvy road from A to Z, with a rollercoaster in the middle.

 The weakness

I find the title Start It Up: Why Running Your Own Business is Easier Than You Think just a bit simplified and misleading, to begin with, I know it’s a way of selling the book, but I would never say that start a business is easy. It requires effort and mental strength, and might not be for everybody.

Luke touches all the subjects of entrepreneurship, however in such a shallow way that makes the book oversimplified for those who are looking for in-depth experiences and knowledge.


If you are looking for an easy read to get a flavour of what start-up means, this is a great book. Very well written and enjoyable.

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