Book of the month: Start It Up by Luke Johnson

I read this book a few years back when I started my business. Back then, I thought it was a great book, and so still think is a good book today, but with a caveat. It’s a great book for people thinking or just starting their ventures.

Start It Up: Why Running Your Own Business is Easier Than You Think, it’s an encouraging how-to book with a lot of tips and steps to start your business, from finding your idea to launch it and beyond.

Why do I like this book?

I enjoyed the easiness of reading it. Luke uses the plain words and avoids the use of startup jargon, which makes it an enjoyable read.

I like how he encourages everybody to put their ideas to work and make it a way of life. It’s an inspirational and aspirational read for those who are looking a motivational talk and convincing to startup.

One of my favourite section is at the beginning when he talks about failures. It’s so important to bear in mind that entrepreneurship isn’t a linear journey from A to B but rather a curvy road from A to Z, with a rollercoaster in the middle.

 The weakness

I find the title Start It Up: Why Running Your Own Business is Easier Than You Think just a bit simplified and misleading, to begin with, I know it’s a way of selling the book, but I would never say that start a business is easy. It requires effort and mental strength, and might not be for everybody.

Luke touches all the subjects of entrepreneurship, however in such a shallow way that makes the book oversimplified for those who are looking for in-depth experiences and knowledge.

Conclusion

If you are looking for an easy read to get a flavour of what start-up means, this is a great book. Very well written and enjoyable.

Get The Creative Mail

Subscribe to our mailing list and get thoughts, news and opinion about the creative world.

We promise not to spam and get lots of value in your inbox.

You can always unsubscribe if we are not your cup of tea.

Leave a Reply

Your email address will not be published. Required fields are marked *