Let’s talk about recycling, trees and carbon offset

As brand designers and strategists, we look at a business as a whole, 360º inspection, to understand what they are about. We often find companies that claim to be sustainable or ethical, and when we look at this claim, it’s usually lacking something. Don’t get me wrong, and most time is ignorance. Today I wanted to look at the claim: …

Do brands need to be purpose-driven?

Sustainability and ethics are essential to the consumer, as we all realise that we can’t continue the way we do things. The new customers, Millennials and GenZ, are changing the course of consumption. We need brands that ate purpose-driven, yes, but most importantly, we have to be true to this purpose. Here are some reasons why you should look at …