Typography and typesetting for the small business owner

Before we start, let me quickly explain what typography and typesetting are: Typography is the technique of arranging typography. Typesetting is the technique of arranging paragraphs and typographic compositions. Why …

Business tools we use and love

A collective studio has many challenges when it comes to project management and invoicing. The Internet is full of great tools that can help but which are right, and wich …

Branding for millennials

Millennials are those who were born between 1981 to 1996. They are youngsters in their 30s and 20s, most of them are now working, and therefore they are potential customers. But how can your brand appeal to them?

Setting your tone of voice for your business

Brands, believe it or not, have their language. Sometimes they don’t even know it themselves. Like people, this sets you apart and makes you more likeable. This week’s post is …

What’s your business type?

Typography is another of the key elements to create brand consistency. By typography, we refer to anything to to with fonts, from the type to the weight. It’s important to …

Colour your business

Last week you designed your logo, in black and white. The reason we asked you that is because we are going to take a look at colouring your business in …

Naming your business

Naming your business is a big part of your branding. You may decide to call it after yourself, or you can find an appropriate name for it, depending on how …

Let’s Brand your business

In the last few weeks, we have been asking people to tell us what are they questions and challenges when it comes to branding their businesses; we are answering them …