Clear communication for your customers

Sometimes they want to be too smart. So ‘clever’ that potential customers overlook at the shop and go to the next one. If you sell coffee, don’t tell people that you sell ‘Water sifted through …

Branding unconsciously

I go out for a run around 2 or 3 times a week. I vary my runs, but most of them overlap with the others as I usually use parks and …

The brand responsibility

This weekend I did my grocery shopping at Tesco. I was heartbroken when just for 4 peaches, 4 flat peaches and 5 apricots I got this amount of packaging. I was …

The interesting case of No Branding

The Pie Crust is looking very shabby from outside, yet they full all the time. I walk often in front of this place and always think how curious is this …