Sometimes they want to be too smart. So ‘clever’ that potential customers overlook at the shop and go to the next one. If you sell coffee, don’t tell people that you sell ‘Water sifted through …
Branding unconsciously
I go out for a run around 2 or 3 times a week. I vary my runs, but most of them overlap with the others as I usually use parks and …
The brand responsibility
This weekend I did my grocery shopping at Tesco. I was heartbroken when just for 4 peaches, 4 flat peaches and 5 apricots I got this amount of packaging. I was …
Loving what you are is the only way forward
The other day I came out of a meeting in which my client wouldn’t stop saying how much he hated their logo. He also criticised the colours and the fonts …
The interesting case of No Branding
The Pie Crust is looking very shabby from outside, yet they full all the time. I walk often in front of this place and always think how curious is this …