Let go of your old brand if it’s not relevant

When I started my business, my vision was to become a big agency. That was in 2014, the time when we were coming out of the 2008 financial fiasco, and things were perking up. A friend of mine and business guru told me that business was changing, and I shouldn’t look at business as a company but needed to be …

Must 5 of Branding to stay relevant in a changing world

Do you still listen to cassettes? Do you save your files on floppy discs? Do you have physical photo albums? You will likely say no to these questions. You might not even understand these questions if you were born in the 2000s. The world is in constant movement. It is not sudden, although sometimes it looks like it. Businesses have …

What is growth?

When I started my business, I assumed that I had to grow. I felt like, at some point, I would need to employ people, have an office in Central London, seek investment and become a CEO. But all the above is not in my nature. I am not in business for the money; of course, it is what I have …

Brand flagging

As a brand designer, I like to observe what brands do. I love to see brands claim and fall in love with those who follow up with action apart from flying a flag. As a brand manager, I tell my clients to get involved in branding. They don’t have to be hands-on but at least heads up. CEOs or business …