Your business will be ready regardless you have ticked all the boxes or none. A company is always under construction. The market changes, and so does your business move along. …
Lies and other magic tricks of Marketing
BP targeted me on Twitter. Not sure why, because I despise them. In fact, they are one of the causes why I resigned in 2012 from a studio where they …
Let go of your old brand if it’s not relevant
When I started my business, my vision was to become a big agency. That was in 2014, the time when we were coming out of the 2008 financial fiasco, and …
Must-5 of Branding to stay relevant in a changing world
Do you still listen to cassettes? Do you save your files on floppy discs? Do you have physical photo albums? You will likely say no to these questions. You might …
What is growth?
When I started my business, I assumed that I had to grow. I felt like, at some point, I would need to employ people, have an office in Central London, …
Brand flagging
As a brand designer, I like to observe what brands do. I love to see brands claim and fall in love with those who follow up with action apart from …
We learned how NOT to treat our customers by HMRC
It’s that time when we all have to deal with the HMRC. Usually, our accountant deals with most of it, so it’s an organisation that I’m not often involved with. …
The fall of the lies, just a quick thought
A couple of years ago I wrote about how Trump and Brexit succeded and how can we try to turn the tables, using the techniques that they used. During these …
Branding is recognition: Why branding is so important for your business
I’m just back from a holiday. Thailand was the destination, and don’t worry I won’t be bragging on my holiday, but instead I’ll be talking about branding and some thoughts …
This week anecdote: It’s not you, it’s them
– We are getting a lot of quote requests, but when it comes to getting the job, we get told that we are too expensive. Is it time for us …
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