But, how do you do I keep my brand alive?
Well, the first and most important thing is to be on the same wavelength as your clients. If your customers are serious business people, don’t use jokey language on your promotional material.
A successful brand needs personality and ideals. You want to create a brand that feels human and that will attract and engage people that are happy to pay for your services.
Be innovative and add value. What can you add to the customer’s experience? You want to be the brand that their competitors will want to copy, you want to set the benchmark.
Make sure you have a presence is in the right media channels. For example, if your customers are on Facebook then set up a Facebook page. Don’t waste time on communications where they will not see you.
Be positive! Everybody loves good vibes, so make sure your brand is positive and happy. Criticising or swearing on your communication will scare people off.
Keeping a brand alive is easier than looking after a plant, as it just needs lots of love and no water.
What do you think? Please if you agree, disagree or want to add anything else, please leave a comment below!
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