We met with Empello in 2014. They needed a new brand to up their game in their fast-growing business. Their brand was acceptable, but they made them look a bit amateur, and their unique skill set needed a visual push as they became leaders in their industry.

We took two approaches. One was a full rebrand, which we called revolution, and the other direction was an evolution of what they had, which was the chosen option.

Since then, Empello has been a client and we had the opportunity to keep developing their brand as a whole – stationery, website, exhibition and even some environment.