The process

We knew from the start that it was important that the brand had a feel of charity look, but we didn’t want to look too obvious. We played with a few ideas and presented two options (the ones with the asterisk), we did a little bit more work as both first drafts had some issues.

The result

The client chose this version of the brand, it was screaming charity but at the same time, they felt it balanced bold and modern, which is what they were after.