Setting your tone of voice for your business

Brands, believe it or not, have their language. Sometimes they don’t even know it themselves. Like people, this sets you apart and makes you more likeable. This week’s post is …

10 lies about branding

Branding is a very misunderstood subject. Some businesses think design and branding aren’t something you need to invest on, and the truth is that brands inspire your customer loyalty, leading …

How to get your brand’s tone of voice?

Whether you already have a business or you are planning to start a new one you should know who your high-value customers are. These are customers who want, buy, love …