I am seeing many businesses claiming to be the “… for a better world”. It’s not that I am against this claim, but I feel it is vague and generic. …
Branding is recognition: Why branding is so important for your business
I’m just back from a holiday. Thailand was the destination, and don’t worry I won’t be bragging on my holiday, but instead I’ll be talking about branding and some thoughts …
How to hack your workspace to look branded on low budget
Decorating an office can be expensive. You have to get painting, maybe flooring (check this product for floring), signage furniture… Unless you are in a serviced office which then it’s …
The stages of your brand
We can’t build a logo and hope that we’ll be famous the day after we twitted it. It doesn’t work like this. Branding is like laying an egg… you need to …
10 tools to build your personal branding
People buy from people. One of the most significant revelations I had a few years ago was that people weren’t buying only my expertise, they were buying my time and …
Ryanair, a brand set to crash?
Summer at last! How many of you are about to board a plane to your well-deserved holiday? It’s not strange that a lot of us will choose our airline on …
