Not all brands need to save the world

Not all brands need to save the world

I am seeing many businesses claiming to be the “… for a better world”. It’s not that I am against this claim, but I feel it is vague and generic. …

The stages of your brand

Designed by Vectorpouch

We can’t build a logo and hope that we’ll be famous the day after we twitted it. It doesn’t work like this. Branding is like laying an egg… you need to …

10 tools to build your personal branding

People buy from people. One of the most significant revelations I had a few years ago was that people weren’t buying only my expertise, they were buying my time and …

Ryanair, a brand set to crash?

Summer at last! How many of you are about to board a plane to your well-deserved holiday? It’s not strange that a lot of us will choose our airline on …