I am seeing many businesses claiming to be the “… for a better world”. It’s not that I am against this claim, but I feel it is vague and generic. …
Marketing strategies that changed the behaviour of the world
Today is #NationalSpinachday, not that I care that much, but prompted me a thought. If I say spinach what would you automatically answer? This is branding! I bet the majority …
Branding is recognition: Why branding is so important for your business
I’m just back from a holiday. Thailand was the destination, and don’t worry I won’t be bragging on my holiday, but instead I’ll be talking about branding and some thoughts …
Revise your brand: How to MOT your business assets
My friend asked me to look at his messy brand. It was a cathartic session for him when I pointed out that he had three different logos and two different …
How to hack your workspace to look branded on low budget
Decorating an office can be expensive. You have to get painting, maybe flooring (check this product for floring), signage furniture… Unless you are in a serviced office which then it’s …
The stages of your brand
We can’t build a logo and hope that we’ll be famous the day after we twitted it. It doesn’t work like this. Branding is like laying an egg… you need to …
10 tools to build your personal branding
People buy from people. One of the most significant revelations I had a few years ago was that people weren’t buying only my expertise, they were buying my time and …
Do we still need business cards?
Business cards are one the one brand elements that we never stopped designing. We have seen a decrease on letterheads and envelopes, but not with business cards. We have been asked a …
