Not all brands need to save the world

Not all brands need to save the world

I am seeing many businesses claiming to be the “… for a better world”. It’s not that I am against this claim, but I feel it is vague and generic. …

The stages of your brand

Designed by Vectorpouch

We can’t build a logo and hope that we’ll be famous the day after we twitted it. It doesn’t work like this. Branding is like laying an egg… you need to …

10 tools to build your personal branding

People buy from people. One of the most significant revelations I had a few years ago was that people weren’t buying only my expertise, they were buying my time and …

Do we still need business cards?

Business cards are one the one brand elements that we never stopped designing. We have seen a decrease on letterheads and envelopes, but not with business cards. We have been asked a …