A collective studio has many challenges when it comes to project management and invoicing. The Internet is full of great tools that can help but which are right, and wich …
Branding for millennials
Branding is the articulation of your business. Nowadays, millennials are a big part of the potential customers for most companies. Millennials are those who were born between 1981 to 1996. …
Is your business ready?
Your business will be ready regardless you have ticked all the boxes or none. A company is always under construction. The market changes, and so does your business move along. …
Lies and other magic tricks of Marketing
BP targeted me on Twitter. Not sure why, because I despise them. In fact, they are one of the causes why I resigned in 2012 from a studio where they …
Let go of your old brand if it’s not relevant
When I started my business, my vision was to become a big agency. That was in 2014, the time when we were coming out of the 2008 financial fiasco, and …
Must-5 of Branding to stay relevant in a changing world
Do you still listen to cassettes? Do you save your files on floppy discs? Do you have physical photo albums? You will likely say no to these questions. You might …
What is growth?
When I started my business, I assumed that I had to grow. I felt like, at some point, I would need to employ people, have an office in Central London, …
Brand flagging
As a brand designer, I like to observe what brands do. I love to see brands claim and fall in love with those who follow up with action apart from …
Let’s talk about recycling, trees and carbon offset
As brand designers and strategists, we look at a business as a whole, 360º inspection, to understand what they are about. We often find companies that claim to be sustainable …
Do brands need to be purpose-driven?
Sustainability and ethics are essential to the consumer, as we all realise that we can’t continue the way we do things. The new customers, Millennials and GenZ, are changing the …