Three and a half design rules to strengthen your brand

Your brand needs to be represented well and look professional. Here are three and a half simple design rules that will help you keep your designs tidy and slick!

1. Design for your audience

If your audience is single middle age men with high income, your design has to call their attention. If your design looks cheap, they will miss your advert, because they won’t think that it for them.

If your audience is single middle age men with high income, your design has to call their attention. If your design looks cheap, they will miss your advert, because they won’t think that it for them.

2. Use the right colours

When you are using a lot of bright colours, it’s easy to fall into the childish trap. Make sure your colours correspond to your target customer.

3. Make a proper use of fonts

Fonts are to be read. Avoid the use of unreadable fonts and make sure your body copy is set in a typeface that won’t make your eyes squint.

3.5 Please don use Comic Sans!

Comic Sans has passed its best. It’s not only for the overused font but also misused. It’s time to let it go!

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