Empello came to me in 2014, feeling that they needed a new brand to up their game in their fast-growing business. Their brand was acceptable, but they made them look a bit amateur, and their unique skill set needed a visual push.
We took two approaches. One was a full rebrand, which we called revolution, and the other direction was an evolution of what they had, which was the chosen option.
Since then, Empello has been a client, and I had the opportunity to keep developing their brand as a whole – stationery, website, exhibition and even some environment.
