Har/Che is a business consultancy advising companies on investments in Africa. With their integrated, proficient, and experienced support service, they are in every customer journey stage.

We were asked to create their brand and focus on their values and mission. We came up with a solution that looks professional and, at the same time, has enough personality and storytelling behind it to let Har/Che have enough room to grow.

The solid red and black palette emphasises the professionalism and dynamism of Har/Che’s team. It is reiterated with the positive attitude that expresses the line separating Har from Che, a significant element to play with.