The thinking behind
When we had the brief from Paul, we understood from the very beginning that Novum was a status quo changing business. We use the moon phases to guide us through the brand. It was the night of the day. That’s how we came up with the concept where the colours and the look felt like a summer night.
We created a moon feel logo, making the O build and symbolising a full moon. The curvy font helped to give a modern look, to reflect the new way of doing business that Novum stands for. We used the moon phase imagotype to create patterns and use it as guidance throughout the brand.