Abo Saleem

Brand identity

Branding the best falafel in London.

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Concept: Kishani

The brand was inspired by the Kishani ceramics to evoke a traditional look and feel, but we kept a modern twist. We kept the original name in Arabic in the logo's centre, making the emblem bilingual. We used an Arabic pattern to enhance the origin and tradition.

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Abo Saleem Packaging
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